Unrelated companies partnering to offer products in a shared space form a:
AHorizontal marketing system
BHorizontal measuring system
CHorizontal mounting system
DHorizontal mailing system
Answer & Solution
Correct answer: A. Horizontal marketing system
1. The partners are not in the same chain.
2. They share the selling space.
3. It is a horizontal marketing system.
_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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