A single company setting up several distribution channels to reach customers uses a:
AMultiperson system
BMultichannel system
CMultipurpose system
DMultiproduct system
Answer & Solution
Correct answer: B. Multichannel system
1. Stores and websites may run together.
2. One company owns them all.
3. It is a multichannel distribution system.
_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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