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Nike running physical stores alongside its own website illustrates which system?
AMonochannel
BMinichannel
CMixedchannel
DMultichannel
Answer & Solution
Correct answer: D. Multichannel
1. One company runs both routes.
2. Customers may use either.
3. It is a multichannel system.
_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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