Type the number

Exercise and reference answers

Questions

1. Answer

   4

   Question

   Major channel system types described

2. Answer

   3

   Question

   Coverage strategies a firm chooses between

3. Answer

   2

   Question

   Broad channel options, direct and indirect

4. Answer

   1

   Question

   Intermediaries used under intensive distribution, as a share of all possible ones

5. Answer

   1

   Question

   Companies running the channels in a multichannel system

6. Answer

   2

   Question

   Ends of a marketing channel, maker and buyer

Instructions

Type the number only.

Explanation