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Run the channel gates

Exercise and reference answers

Questions
  1. Correct
    Direct
    Choices
    1. Direct
    2. Indirect
    3. Neither
  2. Correct
    Indirect
    Choices
    1. Direct
    2. Indirect
    3. Neither
  3. Correct
    Intensive
    Choices
    1. Intensive
    2. Selective
    3. Exclusive
  4. Correct
    Exclusive
    Choices
    1. Intensive
    2. Selective
    3. Exclusive
  5. Correct
    Horizontal
    Choices
    1. Vertical
    2. Horizontal
    3. Multi
  6. Correct
    Multi
    Choices
    1. Vertical
    2. Horizontal
    3. Multi
Instructions
Pick the channel type, then the coverage, then the system.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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