Allowing only a limited number of outlets to carry a product is:
AExecutive distribution
BExpensive distribution
CExclusive distribution
DExcluded distribution
Answer & Solution
Correct answer: C. Exclusive distribution
1. It is the direct contrast of the intensive approach.
2. Very few sellers are permitted.
3. It is exclusive distribution.
_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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