Channels bingo
Exercise and reference answers
- Clues and terms
- Clue
- Route goods travel along.
- Item
- Channel
- Clue
- Maker sells to buyer.
- Item
- Direct
- Clue
- Partners carry it along.
- Item
- Indirect
- Clue
- Available everywhere.
- Item
- Intensive
- Clue
- Some outlets, not all.
- Item
- Selective
- Clue
- Only a few permitted.
- Item
- Exclusive
- Clue
- Members act as one.
- Item
- Vertical
- Clue
- Unrelated firms partner.
- Item
- Horizontal
- Clue
- Stores, stock and transport.
- Item
- Logistics
- Instructions
- Read each clue and tap the term it describes.
Explanation
_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._