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Pop the coverage choices

Exercise and reference answers

Other terms
  1. Vertical
  2. Horizontal
  3. Multichannel
  4. Omnichannel
Matching terms
  1. Intensive
  2. Selective
  3. Exclusive
Instructions
Pop the three coverage strategies. Leave the channel systems.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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