A firm reaching buyers through partners such as wholesalers and retailers is using an:
AIndirect channel
BInformal channel
CInternal channel
DInactive channel
Answer & Solution
Correct answer: A. Indirect channel
1. Intermediaries carry the goods along.
2. The maker does not sell directly.
3. It is an indirect channel.
_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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