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Everywhere or a few

Exercise and reference answers

Upper category
Wide
Lower category
Narrow
Items
  1. Category
    Wide
    Item
    Every shop
  2. Category
    Wide
    Item
    Found any
  3. Category
    Wide
    Item
    Cold drink
  4. Category
    Wide
    Item
    Snack food
  5. Category
    Narrow
    Item
    Few shops
  6. Category
    Narrow
    Item
    Small set
  7. Category
    Narrow
    Item
    Luxury
  8. Category
    Narrow
    Item
    One region
Instructions
Send each clue to the wide coverage track or the narrow coverage track.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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