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A firm selling and distributing its products straight to consumers is using a:
ADetached channel
BDirect channel
CDivided channel
DDelayed channel
Answer & Solution
Correct answer: B. Direct channel
1. No middleman stands in between.
2. The alternative uses partners.
3. It is a direct channel.
_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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