MBA Services Marketing — practice questions
22 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice MBA Services Marketing in the app →Services cannot be seen, tasted, felt, smelled or heard before purchase. This is service:Because there is nothing to touch before buying, a service typically increases the buyer's:Marketers reduce that doubt by creating physical evidence so the buyer can:A haircut cannot happen without the stylist being present. This illustrates service:Staff who must be present when a service is delivered are often called:Quality that depends on who provides a service, when and how, is service:Compared with services, manufactured products generally have:Services cannot be produced and stored for later sale. This is service:One way marketers handle that storage problem is by:Restaurants offering discounted food in the late afternoon are using which tactic?The model linking profitability, employee satisfaction, loyalty and productivity is the:In that model, internal service quality is described as the support frontline staff receive from:According to that model, happy employees result in:Happy customers in turn mean repeat business and:Employees in a service business are described as the firm's:Motivating employees to deliver customer value as a team is:Which is named as a key component of that inward-facing marketing?Communication between the service provider and the customer is called:The moment of contact where external promises are upheld or broken is the:Giving employees autonomy to solve customer problems on the spot is called employee:How many parties are involved in the services marketing triangle?A box of cookies is produced, stored and then sold, unlike a service, because a good can be: