MBA Consumer Buying Behaviour — practice questions
22 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice MBA Consumer Buying Behaviour in the app →A shopper senses a gap between where she is and where she wants to be. This first stage is:Feeling hungry, which sets off that first stage from within, is an example of:The second stage of the buying process is:A buyer who runs out of bread is unlikely to spend long on that second stage because the need is:Consumers are said to view a product as a bundle of:Weighing location, size and course offerings before choosing a college happens at which stage?Assuming a costlier product must be better quality is an example of the:Buying the same brand again to avoid comparing options is a shortcut called:Second thoughts and tension after a purchase are known as:Values and ideologies shared by a community shape buying through which set of factors?Sociologists define social class using income, occupation and:Groups a person likes to be associated with, formal or informal, are called:The process that starts, guides and sustains goal-directed behaviour is:The psychologist whose five levels of needs are used to explain buying is:According to that theory, buyers satisfy which needs first?Marketing stimuli reaching a buyer are said to enter the buyer's:Beliefs and attitudes, motives, perceptions and values together describe the buyer's:The final stage of the buying process is:A buyer in the milder search state is described as being in:A person whose views strongly sway others in a group is described as an:A group within a wider culture sharing its own values is a:After buying, a customer will experience either satisfaction or: