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AP Intermediate 1st Year Theory of Consumer Behaviour & Demand — practice questions — page 2

Explore 50 free Theory of Consumer Behaviour & Demand questions in AP Intermediate 1st Year Economics. Open each question or exercise to read its content, reference answers and available explanation.

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Theory of Consumer Behaviour & Demand questions and exercises with answers

Showing questions 31–50 of 50.

Concentrated marketing does not mean the firm failed to spot other markets, only that it:Read the answer and worked solution →A realtor specialising in new homes in one neighbourhood is an example of:Read the answer and worked solution →The specific group of buyers a firm decides to serve is its:Read the answer and worked solution →After segmenting and targeting, the third step in the process is:Read the answer and worked solution →A diagram showing how buyers see rival brands on two chosen dimensions is a:Read the answer and worked solution →Dividing business markets by industry, size or location uses:Read the answer and worked solution →Segmenting business buyers by the technology they already use is called:Read the answer and worked solution →Segmenting buyers by what they are trying to accomplish uses:Read the answer and worked solution →Segmenting buyers by how they act toward a product uses:Read the answer and worked solution →The method of dividing markets into distinct groups of customers is called:Read the answer and worked solution →The automobile market, where buyers want small cars, trucks and vans, is described as clearly:Read the answer and worked solution →Under mass marketing, the reason separate mixes are not developed is that customer characteristics show no strong:Read the answer and worked solution →Catch the segment testsRead the answer and worked solution →Pop the targeting strategiesRead the answer and worked solution →Run the STP gatesRead the answer and worked solution →Slice the marketing wordsRead the answer and worked solution →Whole market or a sliceRead the answer and worked solution →Sort the segmentation basesRead the answer and worked solution →Type the numberRead the answer and worked solution →Segmentation bingoRead the answer and worked solution →

Worked practice questions

Concentrated marketing does not mean the firm failed to spot other markets, only that it:

  1. Chooses not to serve them
  2. Charges nothing for them
  3. Closes its offices there
  4. Cancels its adverts there
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Correct answer: A. Chooses not to serve them

1. Some segments may be unattractive. 2. The choice is deliberate. 3. It chooses not to serve them. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._

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A realtor specialising in new homes in one neighbourhood is an example of:

  1. Mixedmarketing
  2. Micromarketing
  3. Macromarketing
  4. Mediamarketing
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Correct answer: B. Micromarketing

1. The focus narrows further and further. 2. The market becomes very local. 3. It is micromarketing. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._

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The specific group of buyers a firm decides to serve is its:

  1. Transit market
  2. Tender market
  3. Target market
  4. Trading market
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Correct answer: C. Target market

1. Segmentation comes first. 2. Then one or more groups are chosen. 3. It is the target market. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._

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