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MBA Business Studies — practice questions

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Traditionally, marketing was described as business activities that direct the flow of goods and services from:Philip Kotler defined marketing as a social process by which groups obtain what they need through:In modern marketing, a market means:Hunger that leaves a person uncomfortable until satisfied is a:A South Indian wanting dosa and a North Indian wanting chapatti for the same hunger shows that wants are:Which is described as the essence of marketing?For an exchange to take place there must be at least how many parties?Marketing management is defined by the American Management Association as planning and executing the conceptioWhen demand exceeds what a company can handle, the marketer's job is to:Selling is:A firm that believes profit comes from large-scale production and affordability follows the:A firm focused on continuous quality improvement and new features follows the:A firm that pushes sales through aggressive promotion, assuming customers will not buy otherwise, follows the:The phrase identify a need and fill it sums up the:The concept that adds long-term welfare of society to customer satisfaction is the:Sorting wheat or oranges into groups by quality and size is:The four Ps of the marketing mix are product, price, place and:The four methods of promotion are advertising, personal selling, publicity and:Storing woollen garments and raincoats between production and sale is:Cigarettes, newspapers and toothpaste bought frequently with little effort are:Raw materials, engines and machines used as inputs to make other products are:A brand or part of a brand given legal protection is a:Money required for carrying out business activities is called:Financial management is concerned with the optimal procurement and:The primary aim of financial management is to maximise:The three broad financial decisions are investment, financing and:A long-term investment decision, such as buying a new machine, is called a:Decisions about levels of cash, inventory and receivables are:Two projects carry the same risk but return 10 and 12 per cent. Normally the firm picks:Shareholders' funds refer to equity capital and:Interest must be paid whether or not a firm earns profit, so debt brings:The cost incurred in raising funds is called:Debt is considered the cheapest source partly because interest is:A company afraid of a takeover bid, wanting no dilution of control, will prefer:The portion of profit distributed to shareholders is the:Companies with good growth opportunities generally pay dividends that are:Even a profitable company may not declare a dividend if it is short of:Investors generally view an increase in dividend as:Preparing a financial blueprint of a firm's future operations is:Financial planning is typically done for a period of:Financial plans made for a period of one year or less are called:Financial planning usually begins with the preparation of a:The mix between owners' funds and borrowed funds is called:The chance that a firm fails to meet its payment obligations is called:Business environment means the sum total of all individuals, institutions and forces that are:Take the universe, subtract the organisation, and the remainder is the:Because business environment is the sum of everything external to a firm, it is called a:Investors, customers, competitors and suppliers, who affect a firm directly, are:Social, political, legal and technological conditions affecting all firms are:Longer life expectancy raised demand for health foods, which then changed lifestyles. This shows environment iBecause technology, tastes and competition keep changing, business environment is:It is hard to predict future happenings in fashion or information technology, so environment is:Environment is easier to understand in parts than as a whole, which shows it is:Demand for sarees is high in India but almost nil in France. This feature of environment is:Positive external trends that will help a firm improve performance are:Which company became the small car leader by spotting the need early?External trends and changes that will hinder a firm's performance are:Awareness of the environment lets managers spot dangers in time, acting as an:Finance, machines, raw materials, power and labour drawn from the environment are the firm's:Turbulent markets, weaker brand loyalty and intense global competition mean firms must be able to:Understanding opportunities and threats becomes the basis for deciding future courses of action, that is:The dimensions of business environment include economic, social, technological, legal and:Interest rates, inflation rates and the value of the rupee belong to which environment?A bulb that lasts twenty times as long as a standard bulb is an example of change in which environment?Low long-term interest rates help construction and automobile firms because they raise:Dharamveer Kamboj obtained funding of how much for his processing machine project?The Government of India defines small industries on the basis of investment in:Which Act of 2006 gave micro, small and medium enterprises a single legal framework?A manufacturing enterprise with investment in plant and machinery up to twenty-five lakh rupees is a:A manufacturing enterprise investing more than five crore but not above ten crore rupees is:For service enterprises, a micro unit has investment in equipment not exceeding:An industry located in a rural area, with fixed capital per artisan set by the central government, is a:Industries organised by individuals with family labour and simple equipment are:Small industries account for what share of the industrial units in India?Small industries are the second largest employers of human resources, after:Because they create more jobs per unit of capital, small industries are described as:Small units often depend on money lenders because they lack the credit worthiness to raise:Small firms have low bargaining power for raw materials mainly because they buy:A single owner with sound technical knowledge but weak marketing shows the problem of:Small firms often depend excessively on middlemen because their weak area is:Operating below full capacity raises operating costs and can lead to:India adopted liberalisation, privatisation and globalisation policies in:Access to developed country markets is limited by stringent quality certification such as:Which bank was set up in 1982 to promote integrated rural development?The National Small Industries Corporation was set up in:The scheme set up in 2005 to regenerate traditional industries in clusters is:The District Industries Centre was launched on:The process of setting up one's own business, rather than taking a job, is:Business transactions taking place within the boundaries of one nation are called:Manufacturing and trade beyond the boundaries of one's own country is:Besides goods and services, international business also moves capital, personnel, technology and:International business is broader than international trade because it also covers:The fundamental reason for international business is that countries cannot produce equally well or cheaply:The result of countries producing what they are best suited for is called:Which Indian state is cited as specialising in jute products?Labour-abundant developing countries typically export garments and import:In international business, buyers and sellers differ in language, attitudes and customs because they differ inLabour and capital move less freely between countries than within one country. This difference concerns:Differences in tastes, beliefs and buying habits across countries create:People in China are said to prefer bicycles, while the Japanese like to ride:Indians drive right-hand driven cars while Americans have the steering on the:Political factors such as government type, party system and political risk have a profound impact on:In 1991 India approached which body for funds during its balance of payment crisis?The IMF agreed to lend to India on condition that India would undergo:Which organisation, along with government reforms, increased business relations among nations?Because national economies are becoming borderless, the world is described as a:Consumers in most developing African and Asian countries are described as:Consumers in Japan, the United States and Switzerland show a marked preference for products that are:Consumers in the United States replace TVs and bikes typically within:To succeed overseas, firms must adapt product, pricing, promotion and:Funds needed to buy land, buildings, plant and machinery are the firm's:Funds used to hold stock, bills receivable and to pay wages and rent are the firm's:A trading concern usually needs how much fixed capital compared with a manufacturing concern?A firm selling on credit with a slow turnover needs more:Sources that meet needs for a period exceeding five years are:Funds required for more than one year but less than five years come from:Trade credit, bank loans and commercial paper mainly provide funds for:Short-term financing is most common for financing:Seasonal businesses that build stock before the selling season typically need:Funds provided by the owners of an enterprise, including reinvested profits, are: