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Consumers in Japan, the United States and Switzerland show a marked preference for products that are:

AUnbranded and plainly
BHigh quality, high priced
CLow quality, low priced
DUsed and second handed
Answer & Solution
Correct answer: B. High quality, high priced
1. Their ability to pay is greater. 2. Firms should design accordingly. 3. They prefer high quality, high priced goods. _Source: NCERT Class 11 Business Studies, Chapter 11, International Business._
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