alleryConsumers in Japan, the United States and Switzerland show a marked preference for products that are:
AUnbranded and plainly
BHigh quality, high priced
CLow quality, low priced
DUsed and second handed
Answer & Solution
Correct answer: B. High quality, high priced
1. Their ability to pay is greater.
2. Firms should design accordingly.
3. They prefer high quality, high priced goods.
_Source: syllabus Business Studies, Chapter 11, International Business._
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