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Differences in tastes, beliefs and buying habits across countries create:
ACustomer heterogeneity
BCustomer uniformity
CCustomer indifference
DCustomer inflexibility
Answer & Solution
Correct answer: A. Customer heterogeneity
1. Buyers come from different socio-cultural settings.
2. Demand and communication patterns vary.
3. That is customer heterogeneity.
_Source: NCERT Class 11 Business Studies, Chapter 11, International Business._
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