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Turbulent markets, weaker brand loyalty and intense global competition mean firms must be able to:
AStop all their research
BCope with rapid change
CIgnore the whole market
DFreeze their old plans
Answer & Solution
Correct answer: B. Cope with rapid change
1. The pace of change matters more than change itself.
2. Managers must examine the environment.
3. So firms must cope with rapid change.
_Source: NCERT Class 12 Business Studies Part I, Chapter 3, Business Environment._
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