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BMM (Bachelor of Mass Media) Mass Media — practice questions

Explore 30 free Mass Media questions in BMM (Bachelor of Mass Media) Business Studies. Open each question or exercise to read its content, reference answers and available explanation.

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Mass Media questions and exercises with answers

Showing questions 1–30 of 30.

Paid messages that name a brand and reach a large audience are called:Read the answer and worked solution →Newspapers, television, radio and billboards are examples of traditional advertising:Read the answer and worked solution →Whatever channel is used, the communication sent to customers must be:Read the answer and worked solution →Advertising costs a firm a lot, but the cost per exposure is:Read the answer and worked solution →Because advertising is nonpersonal and mass reaching, its message can get:Read the answer and worked solution →An advertisement promoting one specific item in the range is a:Read the answer and worked solution →An advertisement promoting the whole company rather than one item is:Read the answer and worked solution →The goal of institutional advertising is to create a positive:Read the answer and worked solution →Media choice is judged on impact, engagement, frequency and:Read the answer and worked solution →The estimated number of potential customers a campaign can touch is its:Read the answer and worked solution →How many times one person sees an advertisement in a period is its:Read the answer and worked solution →A marketer cannot maximise both at once, so there are trade offs between frequency and:Read the answer and worked solution →Most campaigns do not rely on one channel but on a:Read the answer and worked solution →Which advertising option is described as economical thanks to its very large reach?Read the answer and worked solution →The percentage of the target audience reached by an advertisement is called the:Read the answer and worked solution →Creating and maintaining a favourable public image is the job of:Read the answer and worked solution →Unlike advertising, public relations coverage is not bought. It is:Read the answer and worked solution →The coverage that results from public relations work is called:Read the answer and worked solution →Besides building image, the other side of public relations work is:Read the answer and worked solution →Responding when something could harm a brand's reputation is called crisis:Read the answer and worked solution →A marketer sends a written story to a news desk hoping it runs. That document is a press:Read the answer and worked solution →A company sending a press release has how much control over whether news stations run it?Read the answer and worked solution →Catch the ad mediaRead the answer and worked solution →Pop the media measuresRead the answer and worked solution →Run the promotion gatesRead the answer and worked solution →Slice the promotion wordsRead the answer and worked solution →Paid or earnedRead the answer and worked solution →Sort the promotion ideasRead the answer and worked solution →Type the numberRead the answer and worked solution →Promotion bingoRead the answer and worked solution →

Worked practice questions

Paid messages that name a brand and reach a large audience are called:

  1. Advertising
  2. Adjourning
  3. Adventuring
  4. Advocating
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Correct answer: A. Advertising

1. The space or airtime is bought. 2. The message names the brand. 3. That is advertising. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._

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Newspapers, television, radio and billboards are examples of traditional advertising:

  1. Methods
  2. Media
  3. Motives
  4. Markets
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Correct answer: B. Media

1. Each is a channel for the message. 2. They existed before the internet. 3. They are traditional media. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._

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Whatever channel is used, the communication sent to customers must be:

  1. Consistent
  2. Compressed
  3. Concealed
  4. Contested
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Correct answer: A. Consistent

1. Mixed messages confuse the audience. 2. One brand voice must run through all channels. 3. So it must be consistent. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._

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More Business Studies topics

Advertising and Public RelationsBusiness Studies