Which advertising option is described as economical thanks to its very large reach?
AOverhead
BOvernight
COverseas
DOutdoor
Answer & Solution
Correct answer: D. Outdoor
1. A single site is seen by many passers by.
2. The cost is spread very thin.
3. That option is outdoor advertising.
_Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
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