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Paid or earned

Exercise and reference answers

Upper category
Paid
Lower category
Earned
Items
  1. Category
    Paid
    Item
    Advert
  2. Category
    Paid
    Item
    Billboard
  3. Category
    Paid
    Item
    TV spot
  4. Category
    Paid
    Item
    Airtime
  5. Category
    Earned
    Item
    Publicity
  6. Category
    Earned
    Item
    Press item
  7. Category
    Earned
    Item
    News story
  8. Category
    Earned
    Item
    Word buzz
Instructions
Send each clue to the paid track or the earned track.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
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