alleryStart learning →Most campaigns do not rely on one channel but on a:
AMeter mix
BMelody mix
CMedia mix
DMedal mix
Answer & Solution
Correct answer: C. Media mix
1. Audiences use many channels.
2. No single one reaches all of them.
3. So a media mix is used.
_Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
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