alleryStart learning →Sort the promotion ideas
Exercise and reference answers
- Items
- Group
- Advertising
- Item
- Product ad
- Group
- Advertising
- Item
- Institution
- Group
- Advertising
- Item
- Outdoor
- Group
- Measures
- Item
- Reach
- Group
- Measures
- Item
- Frequency
- Group
- Measures
- Item
- Rating
- Group
- Relations
- Item
- Publicity
- Group
- Relations
- Item
- Press item
- Group
- Relations
- Item
- Crisis
- Groups
- Item
- Advertising
- Item
- Measures
- Item
- Relations
- Instructions
- Drop each item onto advertising, measures or relations.
Explanation
_Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
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