Creating and maintaining a favourable public image is the job of:
APublic resourcing
BPublic relations
CPublic retailing
DPublic reporting
Answer & Solution
Correct answer: B. Public relations
1. The aim is reputation, not sales.
2. Media coverage carries the message.
3. That work is public relations.
_Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
Keep practising Advertising and Public Relations
Browse all Advertising and Public Relations questions for BFD (Bachelor of Fashion Design), or explore more Business Studies topics.