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Creating and maintaining a favourable public image is the job of:

APublic resourcing
BPublic relations
CPublic retailing
DPublic reporting
Answer & Solution
Correct answer: B. Public relations
1. The aim is reputation, not sales. 2. Media coverage carries the message. 3. That work is public relations. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
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