Promotion bingo

Exercise and reference answers

Clues and terms

1. Clue

   Paid message to a big audience.

   Item

   Advertising

2. Clue

   Pushes one single item.

   Item

   Product ad

3. Clue

   Builds the firm's image.

   Item

   Institution

4. Clue

   How many people are touched.

   Item

   Reach

5. Clue

   How often one person sees it.

   Item

   Frequency

6. Clue

   Percent of the target reached.

   Item

   Rating

7. Clue

   Keeps a favourable image.

   Item

   Public rel

8. Clue

   The coverage PR earns.

   Item

   Publicity

9. Clue

   Story offered to the media.

   Item

   Press item

Instructions

Read each clue and tap the term it describes.

Explanation