alleryStart learning →Media choice is judged on impact, engagement, frequency and:
ARecall
BRepair
CReach
DRental
Answer & Solution
Correct answer: C. Reach
1. Three of the four are named.
2. The fourth counts how many people are touched.
3. That factor is reach.
_Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
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