Unlike advertising, public relations coverage is not bought. It is:

Question

Accepted Answer

C. Earned media

1. No space or airtime is paid for.
2. The coverage has to be deserved.
3. So it is earned media.
_Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._

Answer

Earnest money

Answer

Earthen medium

Answer

Earmarked money

Unlike advertising, public relations coverage is not bought. It is:

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