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Because advertising is nonpersonal and mass reaching, its message can get:

ADispatched
BDisplayed
CDistorted
DDiscounted
Answer & Solution
Correct answer: C. Distorted
1. No one is there to explain it. 2. Each viewer reads it their own way. 3. So the message can get distorted. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
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