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Advertising costs a firm a lot, but the cost per exposure is:

ALoud
BLow
CLost
DLong
Answer & Solution
Correct answer: B. Low
1. One advertisement is seen by many people. 2. Dividing the cost by that crowd is cheap. 3. So cost per exposure is low. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
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