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The percentage of the target audience reached by an advertisement is called the:

ARating
BRailing
CRattling
DRambling
Answer & Solution
Correct answer: A. Rating
1. It is expressed as a share of the target. 2. Higher means more of them saw it. 3. That figure is the rating. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
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