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How many times one person sees an advertisement in a period is its:

AFrequency
BFragrance
CFranchise
DFormality
Answer & Solution
Correct answer: A. Frequency
1. This is about repeats, not headcount. 2. The same viewer sees it again. 3. That measure is frequency. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
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