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A marketer sends a written story to a news desk hoping it runs. That document is a press:

AReminder
BRegister
CRelease
DReceipt
Answer & Solution
Correct answer: C. Release
1. It is written by the company. 2. It is offered to the media free. 3. That document is a press release. _Source: OpenStax Principles of Marketing, Chapter 14, Integrated Marketing Communications._
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