MBA Research Methods and Sampling — practice questions
44 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice MBA Research Methods and Sampling in the app →A number that represents a property of a sample is called a:The corresponding number describing the whole population is a:How accurately a sample figure estimates the population figure depends on how well the sample:Studying an entire population is often avoided because it:Data that come from categorising or describing attributes are called:Data that are always numbers, produced by counting or measuring, are:Data produced purely by counting, taking only certain numerical values, are quantitative:Data that may include fractions and decimals, often from measuring, are quantitative:The number of books five students carry is an example of which data type?The weights in pounds of those students' backpacks are an example of:A sampling method where the population is first divided into groups and members are drawn from each group is:A method where whole groups are chosen at random and everyone in them is studied is:A method where every nth member of a list is chosen is:A non-random method that simply uses whatever results are readily available is:Errors caused by the actual process of sampling, such as too small a sample, are:When some members of a population are less likely to be chosen than others, the result is:A good sample should have the same characteristics as:Treating one maths class as a sample of all maths classes lets you compute a class average as a:The average amount spent by all first year students at a college this term would be a:Besides simple random sampling, other methods involving chance include stratified, cluster and:A software store interviewing whichever shoppers walk past its counter is using:Hair colour, blood type and the car a person drives are all examples of:The work of gathering information and data about customers and markets is:The countless records growing at an exponential rate every day describe:The system firms use to collect, analyse and report findings from internal and external data is a:Unique information collected by a researcher for the current project is called:Research completed for another purpose but reused to inform a study is:Which is given as an example of that already existing data?Research used when general information about a topic is still needed is:Research that collects primary data to explain the market situation is:The most common method of running that descriptive design is the:How many research design types are named?Research that studies people in their natural setting is called:A sample in which every member has an identified likelihood of being selected is a:A sample in which each potential member's likelihood of selection is unknown is a:Dividing the population into categories and drawing randomly from each gives a:The first step in a marketing research plan is to:After defining the problem, the next step is to:Once the plan is set, the researcher moves on to:After collection, the researcher must:The final step of the research plan is to:A small moderated discussion used to explore views in depth is a:Watching how customers actually behave, without asking them, is research by:Changing one variable to see its effect on another describes research by: