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After defining the problem, the next step is to:
ADelay the research date
BDevelop the research plan
CDeliver the research report
DDeduct the research cost
Answer & Solution
Correct answer: B. Develop the research plan
1. The problem is already stated.
2. How to answer it is decided next.
3. It is to develop the research plan.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
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