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Research that studies people in their natural setting is called:
AEthnographic research
BEthical research
CElectronic research
DEditorial research
Answer & Solution
Correct answer: A. Ethnographic research
1. It is one of the four designs named.
2. Behaviour is watched in context.
3. It is ethnographic research.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
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