Home › MBA IT / Systems › Marketing › Marketing Research and Analytics › A sample in which each potential member's likeli…
A sample in which each potential member's likelihood of selection is unknown is a:
ANonpartisan sample
BNonpermanent sample
CNonprobability sample
DNonpayment sample
Answer & Solution
Correct answer: C. Nonprobability sample
1. No known chance is attached.
2. Findings from it must be read with care.
3. It is a nonprobability sample.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
Related questions
Changing one variable to see its effect on another describes research by:Watching how customers actually behave, without asking them, is research by:A small moderated discussion used to explore views in depth is a:The final step of the research plan is to:After collection, the researcher must:Once the plan is set, the researcher moves on to:After defining the problem, the next step is to:The first step in a marketing research plan is to: