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Watching how customers actually behave, without asking them, is research by:
AOccupation
BOptimisation
CObservation
DObligation
Answer & Solution
Correct answer: C. Observation
1. No questions are put.
2. Behaviour is recorded as it happens.
3. It is observation.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
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