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Research used when general information about a topic is still needed is:
AExploratory research
BExplanatory research
CExpensive research
DExpired research
Answer & Solution
Correct answer: A. Exploratory research
1. It suits the initial steps of a project.
2. Understanding the landscape is the aim.
3. It is exploratory research.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
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