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A sample in which every member has an identified likelihood of being selected is a:
APriority sample
BProbability sample
CPossibility sample
DPopularity sample
Answer & Solution
Correct answer: B. Probability sample
1. Chance governs the selection.
2. The other category does not.
3. It is a probability sample.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
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