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Unique information collected by a researcher for the current project is called:
APrivate data
BPrimary data
CPrior data
DPrinted data
Answer & Solution
Correct answer: B. Primary data
1. Nobody gathered it before.
2. It answers this project's question.
3. It is primary data.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
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