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The first step in a marketing research plan is to:
ADefine the problem
BDeliver the report
CDiscount the price
DDispatch the goods
Answer & Solution
Correct answer: A. Define the problem
1. Nothing can be designed before this.
2. The question must be clear.
3. It is to define the problem.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
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