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The system firms use to collect, analyse and report findings from internal and external data is a:
AMarketing information system
BMarketing inspection system
CMarketing insurance system
DMarketing invoice system
Answer & Solution
Correct answer: A. Marketing information system
1. Both inside and outside data feed it.
2. Findings are reported from it.
3. It is a marketing information system.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
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