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A small moderated discussion used to explore views in depth is a:
AFounder group
BFocus group
CForce group
DFormal group
Answer & Solution
Correct answer: B. Focus group
1. It is a qualitative method.
2. A moderator guides the talk.
3. It is a focus group.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
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