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Research that collects primary data to explain the market situation is:
ADetaining research
BDescriptive research
CDeceptive research
DDeparting research
Answer & Solution
Correct answer: B. Descriptive research
1. It complements secondary data.
2. It explains what the market looks like.
3. It is descriptive research.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
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