After collection, the researcher must:
AArchive and ignore
BAnnounce and invoice
CAdjust and invent
DAnalyse and interpret
Answer & Solution
Correct answer: D. Analyse and interpret
1. Raw data means little by itself.
2. Meaning has to be drawn out.
3. It is to analyse and interpret the data.
_Source: OpenStax Principles of Marketing, Chapter 6, Marketing Research and Big Data._
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