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AP Intermediate 2nd Year Marketing Management — practice questions

Explore 30 free Marketing Management questions in AP Intermediate 2nd Year Business Studies. Open each question or exercise to read its content, reference answers and available explanation.

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Marketing Management questions and exercises with answers

Showing questions 1–30 of 30.

Traditionally, marketing was described as business activities that direct the flow of goods and services from:Read the answer and worked solution →In modern marketing, a market means:Read the answer and worked solution →Hunger that leaves a person uncomfortable until satisfied is a:Read the answer and worked solution →A South Indian wanting dosa and a North Indian wanting chapatti for the same hunger shows that wants are:Read the answer and worked solution →Which is described as the essence of marketing?Read the answer and worked solution →For an exchange to take place there must be at least how many parties?Read the answer and worked solution →Marketing management is defined by the American Management Association as planning and executing the conception, pricing, promotion and:Read the answer and worked solution →When demand exceeds what a company can handle, the marketer's job is to:Read the answer and worked solution →Selling is:Read the answer and worked solution →A firm that believes profit comes from large-scale production and affordability follows the:Read the answer and worked solution →A firm focused on continuous quality improvement and new features follows the:Read the answer and worked solution →A firm that pushes sales through aggressive promotion, assuming customers will not buy otherwise, follows the:Read the answer and worked solution →The phrase identify a need and fill it sums up the:Read the answer and worked solution →The concept that adds long-term welfare of society to customer satisfaction is the:Read the answer and worked solution →Sorting wheat or oranges into groups by quality and size is:Read the answer and worked solution →The four Ps of the marketing mix are product, price, place and:Read the answer and worked solution →The four methods of promotion are advertising, personal selling, publicity and:Read the answer and worked solution →Storing woollen garments and raincoats between production and sale is:Read the answer and worked solution →Cigarettes, newspapers and toothpaste bought frequently with little effort are:Read the answer and worked solution →Raw materials, engines and machines used as inputs to make other products are:Read the answer and worked solution →A brand or part of a brand given legal protection is a:Read the answer and worked solution →Catch the four PsRead the answer and worked solution →Pop the marketing functionsRead the answer and worked solution →Run the marketing conceptsRead the answer and worked solution →Slice the marketing wordsRead the answer and worked solution →Consumer or industrial productRead the answer and worked solution →Sort convenience, shopping and specialityRead the answer and worked solution →Type the numberRead the answer and worked solution →Marketing bingoRead the answer and worked solution →Trade is classified as internal or external on the basis of the:Read the answer and worked solution →

Worked practice questions

Traditionally, marketing was described as business activities that direct the flow of goods and services from:

  1. Producers to consumers
  2. Banks to business firms
  3. Retailers to wholesalers
  4. Government to markets
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Correct answer: A. Producers to consumers

1. Packaging, transport, branding and selling are all part of it. 2. The flow runs from producers to consumers. 3. Marketing starts before production and continues after sale. _Source: syllabus Business Studies Part II, Chapter 11, Marketing._

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In modern marketing, a market means:

  1. All actual and potential buyers
  2. A physical meeting place
  3. Only registered wholesalers
  4. A national stock exchange
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Correct answer: A. All actual and potential buyers

1. Traditionally a market was a place. 2. Now it means the set of buyers for a product. 3. Everyone willing to buy a new dress is its market. _Source: syllabus Business Studies Part II, Chapter 11, Marketing._

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Hunger that leaves a person uncomfortable until satisfied is a:

  1. Price
  2. Need
  3. Want
  4. Brand
Show answer and solution

Correct answer: B. Need

1. A need is a state of felt deprivation. 2. Hunger is a basic need. 3. Wants are the culturally shaped forms it takes. _Source: syllabus Business Studies Part II, Chapter 11, Marketing._

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More Business Studies topics

Principles & Functions of ManagementFinancial & Marketing ManagementControllingDirectingFinancial MarketsNature and Significance of ManagementStaffingPlanning