Run the marketing concepts

Exercise and reference answers

Questions

1. Correct

   Production

   Choices

   1. Production
   2. Product
   3. Selling

2. Correct

   Product

   Choices

   1. Production
   2. Product
   3. Selling

3. Correct

   Selling

   Choices

   1. Production
   2. Product
   3. Selling

4. Correct

   Marketing

   Choices

   1. Marketing
   2. Societal
   3. Selling

5. Correct

   Societal

   Choices

   1. Marketing
   2. Societal
   3. Selling

6. Correct

   Selling

   Choices

   1. Marketing
   2. Societal
   3. Selling

Instructions

Concept: cheap and available, quality features, hard push; then: fill a need, social welfare, coax buyers.

Explanation