Type the number

Exercise and reference answers

Questions

1. Answer

   4

   Question

   Number of Ps in the marketing mix

2. Answer

   2

   Question

   Minimum parties needed for an exchange

3. Answer

   3

   Question

   Types of benefit a customer seeks from a product

4. Answer

   5

   Question

   Pillars of the marketing concept

5. Answer

   10

   Question

   Current market share in percent of the colour TV marketer in the planning example

6. Answer

   20

   Question

   Target market share in percent in that planning example

Instructions

Type the number only.

Explanation