Marketing bingo

Exercise and reference answers

Clues and terms

1. Clue

   State of felt deprivation.

   Item

   Need

2. Clue

   Culturally shaped need.

   Item

   Want

3. Clue

   Essence of marketing.

   Item

   Exchange

4. Clue

   Product, price, place, promotion.

   Item

   Four Ps

5. Clue

   Sorting wheat by quality.

   Item

   Grading

6. Clue

   Giving a product a name or sign.

   Item

   Branding

7. Clue

   Brand with legal protection.

   Item

   Trade mark

8. Clue

   Concept adding social welfare.

   Item

   Societal

9. Clue

   Bought often with little effort.

   Item

   Convenience

Instructions

Read each clue and tap the term it describes.

Explanation