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BBA Hospitality Services Marketing — practice questions

Explore 29 free Services Marketing questions in BBA Hospitality Business Studies. Open each question or exercise to read its content, reference answers and available explanation.

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Services Marketing questions and exercises with answers

Showing questions 1–29 of 29.

Nonphysical economic activities that cannot be touched are called:Read the answer and worked solution →Physical goods you can handle are commonly called:Read the answer and worked solution →Service industries together make up roughly what share of US GDP?Read the answer and worked solution →Reading a textbook for a course places you inside which sector?Read the answer and worked solution →Marketers find services hard to sell because a buyer cannot first:Read the answer and worked solution →Services are grouped into equipment based and:Read the answer and worked solution →In a people based service, the value comes from the provider's knowledge and:Read the answer and worked solution →A launderette running on washing machines is an example of a service that is:Read the answer and worked solution →Services were further categorised by the professor:Read the answer and worked solution →In people processing services, production and consumption of the service are:Read the answer and worked solution →When a workshop repairs your watch, the service is directed at your:Read the answer and worked solution →Not being able to see or touch a service before it is performed is called service:Read the answer and worked solution →A service cannot be delivered without the customer being present. That is service:Read the answer and worked solution →Quality depending on who provides a service, when and how, is service:Read the answer and worked solution →Unlike services, manufactured products have little variability because each unit is built to:Read the answer and worked solution →An unsold airline seat cannot be kept in stock for later. That is service:Read the answer and worked solution →Because services perish, firms face special problems in pricing, scheduling and:Read the answer and worked solution →The moment of communication between a service provider and a customer is a service:Read the answer and worked solution →The five dimensions customers use to judge service quality form the framework called:Read the answer and worked solution →Research says reliability matters to customers how many times more than flashy uniforms?Read the answer and worked solution →The degree to which an organisation inspires trust in its customers is:Read the answer and worked solution →Catch the service traitsRead the answer and worked solution →Pop the RATER dimensionsRead the answer and worked solution →Run the service gatesRead the answer and worked solution →Slice the service wordsRead the answer and worked solution →Service or goodRead the answer and worked solution →Sort the service ideasRead the answer and worked solution →Type the numberRead the answer and worked solution →Services bingoRead the answer and worked solution →

Worked practice questions

Nonphysical economic activities that cannot be touched are called:

  1. Services
  2. Surfaces
  3. Surcharges
  4. Suppliers
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Correct answer: A. Services

1. Nothing physical changes hands. 2. Value still passes to the customer. 3. Those activities are services. _Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._

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Physical goods you can handle are commonly called:

  1. Tributes
  2. Tangibles
  3. Tabulars
  4. Terminals
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Correct answer: B. Tangibles

1. They have weight and shape. 2. You can pick them up. 3. They are called tangibles. _Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._

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Service industries together make up roughly what share of US GDP?

  1. 67 percent
  2. 6 percent
  3. 7 percent
  4. 17 percent
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Correct answer: A. 67 percent

1. Services dominate the modern economy. 2. Manufacturing is a much smaller slice. 3. The share is about 67 percent. _Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._

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